Todd's Old Blog

Tag: personal brand

  • Quit Following Me

    Yesterday afternoon on the bus ride home, I watched from the window as a flock of birds circled and dived around the roof of a high-rise apartment complex. One bird had a slight lead, several others were a length behind, while another three dozen or so were clustered in pursuit. I turned in my seat…

  • On My Transformation from Social Worker to Public Servant

    I read somewhere that the (median) average age of entry into the Canadian federal public service is 34 years old.  That fits me reasonably well; this is my second career.  For my first 10 years of “professional” employment I was a social worker, and my speciality was child and adolescent mental health.  It was the…

  • The Thousand Tiny Knives

    In privacy management, it’s the major data breaches that grab the big headlines.  In personal brand management, it’s the high profile embarrassments resulting from carelessness, ignorance and poor judgment that capture public attention.  Janine Krieber, Nathalie Blanchard, Stephen Fry, Tiger Woods… who’ll be next?  Not you, certainly. For most of us, risks to our privacy and reputation…

  • Crafting Your Personal Brand

    Creating a persona isn’t new to you.  You’ve probably already created various online identities to participate in online games, chat rooms, or special interest communities.  Your range of profiles may vary from a slight obfuscation of your real self and real name, to a completely fictitious phantasm. What I would like to do is talk…